Researchers warn that in the span of a single generation the rate of deaths due to
cardiovascular disease (one in three) in the Hispanic population could meet or surpass the
general population in the United States (one in two). According to National Institutes of
Health, cardiovascular disease among Hispanic Americans is expected to increase over the
next 20 years if trends are not reversed. High cholesterol, a major risk factor and
predictor for future cases of heart disease, already affects Hispanic Americans at an
equal rate as the rest of America. About one of every two American adults across all
ethnic and gender lines have higher-risk cholesterol levels of 200 mg/dl or higher,
according to American Heart Association data.
"It is a major concern to us that within the Hispanic population children under 17
are more overweight than any other population group in the country, and unless we see a
change in behavior, including more physical activity and better eating habits, this could
lead to a future increase in heart disease and death," said Wahida
Karmally, MS, RD, CDE, Director of Nutrition at The Irving Center for Clinical Research of Columbia
University College of Physicians and Surgeons and lead author of the study.
Though rates of death are slightly better now, cardiovascular disease is still the
leading cause of death among people of Hispanic origin in this country. About 33,000
Hispanic Americans die each year from heart disease and stroke, more than cancer, diabetes
and AIDS combined.
Qualitative research among Hispanic Americans indicates that as a group they are more
concerned about cancer or AIDS even though far more die of cardiovascular disease,
according to nutrition scientist Eric Gugger, Ph.D., of the Bell Institute of Health and
Nutrition, a research arm of General Mills.
Education can be an effective tool in slowing the epidemic of heart disease among
Hispanic Americans, Gugger said. "Not many people realize that they can take a
proactive role in preventing high cholesterol or reducing their current cholesterol levels
simply by making good food choices."
Researchers in New York City and San Antonio, Texas, studied 152 Hispanic men and women
ages 30 to 70 years for a 12-week period. During the first six weeks, all participants
were instructed to eat a specified diet in order to establish a steady, baseline
cholesterol level. They maintained this diet throughout the 12-week period so that
additional lowering of cholesterol is attributed to the whole-grain oat cereal (Cheerios).
During the second six-week period, half of the participants were given an unidentified
whole-grain oat cereal (Cheerios) to eat daily, and the other half were given an
unidentified corn cereal. On average, those who ate the cereal (Cheerios) achieved a
significant reduction in blood cholesterol while those who ate the corn cereal did not.
The study reported nearly a 100 percent rate of compliance from those who participated,
which is an indication that people had an easy time following the daily eating
requirements, according to Gugger.
Cheerios is the number-one ready-to-eat whole-grain oat cereal in the world. Cheerios
was called "Cheeri Oats" when General Mills first invented it in 1941 to provide
a more convenient and better tasting alternative to cooked oatmeal.
The cholesterol-lowering benefits of Cheerios are further supported by a general
population study that was peer-reviewed and published in 1998. Cheerios also qualifies for
the U.S. Food and Drug Administration's health claim that reads: Diets rich in whole
grain foods and other plant foods and low in total fat, saturated fat, and cholesterol may
reduce the risk of heart disease and certain cancers.
General Mills is headquartered in Minneapolis but has offices and plants
across the country. Other popular brand names in the General Mills family include Betty
Crocker, Gold Medal flour, Pop Secret Popcorn, Yoplait yogurt, Hamburger Helper and many
others.